IFC #ifcGlowingTrees Christmas Campaign

Interactive installations at hk IFC mall for Christmas 2015, selfie camera & screen installed under the tree cones.

campaign site: http://ifc.com.hk/xmas2015/en/
Photo site: http://www.yourphoto.ifc.com.hk/

Installation by: 建築及城市規劃大師Erik Amir + Spatial Practice Team
日期:2015年11月30日至2016年1月3日
時間:拍攝環節由中午12時至晚上7時開放
地點:ifc商場一樓中庭

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Photos in IG tagged #ifcGlowingTrees #hkifcmall

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campaign steps:

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campaign result – Instagram growth

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@hkifcmall
Date No. of
followers
Weekly
Increment
23-Nov 3,756 98
30-Nov 3,842 86
7-Dec 3,918 76
14-Dec 3,993 75
21-Dec 4,053 60
29-Dec 4,198 145
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