毛記電視第一屆十大勁曲金曲分獎典禮

Recap & summary of  feeds & articles about 毛記電視第一屆十大勁曲金曲分獎典禮:

Official Recap: http://www.tvmost.com.hk/2016_tenbig

100Most’s awards show biggest winner? Shell
http://www.marketing-interactive.com/100mosts-awards-show-biggest-winner-shell/
Shell, the oil company that has seen its fair share of PR debacles, last night made a bold sponsorship deal with satirical weekly magazine 100Most as title sponsor for new awards program named “毛記電視第一屆十大勁曲金曲分獎典禮”.

Bold because the awards show lacked credibility (according to 100Most founder Roy Tsui “林日曦”) since winners were selected solely by 100Most management. And bold because the show was linked to many controversial social affairs that were mocked throughout the evening, and bold because the whole concept of the show itself was a spoof of TVB’s “Jade Solid Gold Best Ten Music Awards Presentation” (十大勁歌金曲頒獎典禮).

The hashtag #‎多謝Shell‬ (#thankyouShell) has gone viral on social media, with related Facebook posts hitting around 10,000 likes each. The latest post about the show has reached more than 40,000 likes, with a special post giving thanks to Shell also secured 5,000 or so likes.


徐緣 – 今年年度最重要 Marketing 事件,會係今晚嘅「毛記電視第一屆十大勁曲金曲分奬典禮」

https://www.facebook.com/tsuiyuenmarketing/photos/a.347979951966656.77306.347912661973385/860692874028692/


愛暪日報「強行轉播」buzz


ppl view livesteaming on streets


Very fast response of live-feeds


Overwhelming response & interactions of Roy Tsui (Lam Yat A)’s post

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Post-event data

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