Where’s ALEX? Wally x Meg Snow viral campaign

Campaign site: http://megsnow-wally.com/wheres/ctql3vasor2jygsd/

Japanese brand Meg Snow 雪印 x Wally’s viral campaign to introduce new cheese product launch.

Customize your face as Wally –> share to friends in Facebook

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Example: http://megsnow-wally.com/wheres/ctql3vasor2jygsd/

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Share on Facebook + new product info

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30,029 Instagram UGC tagged with #ウォーリー (Wally) since Feb 2016

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