Joe Fresh’s Miranda Kerr Snapchat Campaign Shows 70% View Rate

Joe Fresh, who launched its Snapchat account with a takeover by Miranda Kerr last month (March 2), found that on average 70% of new followers viewed each snap. The social team at Joe Fresh said the goal was to attract and engage younger consumers with content that is more unfiltered and immediate than other channels. Continue reading Joe Fresh’s Miranda Kerr Snapchat Campaign Shows 70% View Rate