【深度】微信会员卡全新升级 “支付+会员”功能解析

Original Post: http://mp.weixin.qq.com/s?__biz=MzAwMjEyODEwNw==&mid=2247483696&idx=1&sn=8d9cf58194f133cd2b356a63af6208c9&scene=0#wechat_redirect

5月17日下午的微信公開課上,微信官方正式對外發佈支付+會員戰略。兩周前,原微信高級執行副總裁助理張穎接替吳毅成為微信支付新任微信支付總經理,這次發佈是張穎上任後推出的第一項重量級功能。業界普遍認為這次發佈有著非常重要的意義,預示著包括微信支付、微信卡券和微信公眾號體系在內的微信B端產品即將進入一個全新的時代。

Key message: combine membership to platform used frequently i.e. WeChat

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