3 eCommerce Conversion Funnels: Practical Guide

Conversion funnels are one of these concepts that everyone knows about and uses, but doesn’t explore in detail. Every online store has a conversion funnel in place and yet we rarely break it down to the core. Continue reading 3 eCommerce Conversion Funnels: Practical Guide

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YouTube kills the 30s unskippable ad format

YouTube said that it’s no longer making its 30-second unskippable ad formats available for advertisers after this year. From next year onwards, brands can purchase other unskippable ads such as 20-second promos and 6-second bumper ads. Continue reading YouTube kills the 30s unskippable ad format