Video is expected to account for three-quarters of all mobile traffic by 2020. But, creating powerful, effective video requires a significant amount of collaboration. Unfortunately, the creative collaboration often gets undermined at every turn. Email chains muddle feedback to creatives. Executives can’t see previews on their smartphones. Nobody knows which version is the final one, much less whether it’s approved.
In this playbook, we discuss the most common collaboration killers, collaboration cures to streamline the collaboration process and more.