Instagram May Be Changing Its 3×3 Grid

Instagram May Be Changing Its 3×3 Grid
http://www.thefader.com/2017/09/19/instagram-changing-grid

What Instagram’s Big Change Means for Users
https://www.theringer.com/tech/2017/9/18/16323274/what-instagram-change-means-for-users Continue reading Instagram May Be Changing Its 3×3 Grid

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Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

The social network today announced that it’s expanding globally what it’s been testing in some markets for months. According to Facebook product manager Linda Xiong, the feature will let brands create their own pages without having to rely on admins to set up groups from their own personal accounts. That could be welcome news to social media managers who want to have more privacy and separation form work and also give organizations the chance to create “official” groups that unwanted or unofficial third parties and fan clubs can’t set up. Continue reading Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

一条VS二更:都是短视频的头部IP,究竟谁抄袭了谁,谁超越了谁

最近大家讨论的最多的两个关键词:知识经济、短视频。
说起短视频,脑子里瞬间蹦出的关联词一定是:一条、二更(而且两个词一定是同时蹦出来的)。即便有再多的相似之处,我们还是看到两个曾经像双生儿般的公众号,渐渐越走越远,走出了两条完全不同的发展路径。 Continue reading 一条VS二更:都是短视频的头部IP,究竟谁抄袭了谁,谁超越了谁

不按牌理的《一条》by 李飛步

來自中國的《一条視頻》翻山越嶺殺上 Facebook。它來勢洶洶,作品叫好又叫座,重用專頁後 5 個月,已賺到 26 萬次讚好*;5月尾陳美齡談教育的訪問在《一条》專頁至今錄得 875 萬次觀看,出街後一星期後授權東森那條,也有239萬次 。倘若社交平台是鬥獸場,它必定是頭猛獸,不需按牌理便輕取對手。話雖如此,它亦曾循規蹈矩,甚至擺出 Nick Wooster、彭于晏和高圓圓等皇牌,可是成效一般,要三度停刊 Facebook 調整策略。 Continue reading 不按牌理的《一条》by 李飛步

Facebook offers new reach and attribution measurement tools

Facebook has launched advanced measurement for all advertisers, as a part of its Facebook Business Manager offering. The product was previously available only for large enterprises, and will now be available for all advertisers. Continue reading Facebook offers new reach and attribution measurement tools