Facebook offers new reach and attribution measurement tools

Facebook has launched advanced measurement for all advertisers, as a part of its Facebook Business Manager offering. The product was previously available only for large enterprises, and will now be available for all advertisers. Continue reading Facebook offers new reach and attribution measurement tools

憑六十八個「讚」睇通你是誰(車品覺)

中一位就是劍橋大學的科辛斯基,他設計出一種系統,可基於一名Facebook用戶的68個「讚」(like)準確推斷其特質,估算其膚色的準確率達95%、性取向為88%、支持美國民主黨抑或共和黨達85%,甚至能猜到用戶的父母是否離異。說來也神奇,就憑分析Facebook上68個「讚」,就足以比你的好友更了解你;或許若有300個讚,還能超越你太太對你的了解呢! Continue reading 憑六十八個「讚」睇通你是誰(車品覺)

Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video … Continue reading Facebook tests ad breaks in all types of videos, giving creators a 55% cut

How Facebook and Google Plan to Fight Fake News in France’s Election

Facebook Inc. and Alphabet Inc. want to stop fake news from spreading in France as the country prepares for the presidential election in spring, with new fact-checking tools showing the Internet giants have learned lessons from the run-up to the … Continue reading How Facebook and Google Plan to Fight Fake News in France’s Election

2016微信用户数据报告完整版:媒体人来了解你的读者

http://www.weixinyidu.com/n_3268003 提要:以微信为代表的社交平台,成为新的媒体传播核心渠道。在国内外,媒体拥抱社交传播,已成为大趋势。但去中心化的新媒体架构依赖于强社交链,并非人人可学。微信+媒体模式已有很多跟进者,但复制会很难。 企鹅智酷发布了最新2016版《微信数据化报告》 报告核心数据如下: 微信用户男性为主,超过40%用户为企业员工 超过九成微信用户每天都会使用微信,半数用户每天使用微信超过1小时 拥有200位以上好友的微信用户占比最高,61.4%用户每次打开微信必刷“朋友圈” 微信红包是微信支付中渗透率最高的功能,近七成用户每月支付/转账额度超过100元 促成用户微信分享新闻三要素:价值,趣味,感动 泛媒体类公众号比例最高,超过1/4;服务行业公众号占比约1/5   Continue reading 2016微信用户数据报告完整版:媒体人来了解你的读者

These 3 rules will double your WeChat articles’ open-rate!!!!

The average open rate of WeChat Official Accounts is only 5%. If you are operating a subscription account, the window of opportunity for users to notice your article is only 1-2 seconds (the time the article title appears in preview in the … Continue reading These 3 rules will double your WeChat articles’ open-rate!!!!