Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video … Continue reading Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Article: Ad blocking & the Future of the web

Original: http://www.zeldman.com/2015/09/18/ad-blocking-and-the-future-of-the-web/ Highlight: And in this environment of sites so cluttered with misleading ads they are almost unnavigable, Apple looks heroic, riding to the consumer’s rescue by providing all the content from newspapers without the ads, and by blocking ugly advertising on websites. But if they succeed, will media companies and independent sites survive? What Apple’s doing wouldn’t matter as much if consumers were still sitting down at a desktop to get their news and cat gifs. But they’re not. Everyone does everything on mobile. Including browse the web.Thus in The Verge today, Nilay Patel argues there’s a real risk that, … Continue reading Article: Ad blocking & the Future of the web