Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video … Continue reading Facebook tests ad breaks in all types of videos, giving creators a 55% cut

These 3 rules will double your WeChat articles’ open-rate!!!!

The average open rate of WeChat Official Accounts is only 5%. If you are operating a subscription account, the window of opportunity for users to notice your article is only 1-2 seconds (the time the article title appears in preview in the … Continue reading These 3 rules will double your WeChat articles’ open-rate!!!!

我买好了30张机票在机场等你:4小时后逃离北上广

试试看:4 小时之内,遍布全国的我们,能一起做多少件犹豫了很久、以为自己做不到的事?今天,我要做一件事:就是现在,我准备好了机票,只要你来,就让你走。 Continue reading 我买好了30张机票在机场等你:4小时后逃离北上广

為何“直播”和“內容”會成為現象級的行業風口?

我們回顧了一下上半年的重大行業事件,發現從映客、花椒等刷屏,到 Papi 醬天價拍賣會,到雷軍親自上陣賣無人機,到分答、值乎之爭,再到李翔、馬東團隊的內容訂閱服務上線後迅速收入超過千萬,基本上,所有事情都在圍繞著 “直播” 和 “內容” 這兩個領域發生…… Continue reading 為何“直播”和“內容”會成為現象級的行業風口?

“網紅直播+電商”是門好生意?直播的商品為什麼這麼好賣

直播的核心,是直播當中的名人、網紅,他們背後都聚集了無數的粉絲、眼球和內容,所有的這些將被轉化為購買力。事實上,當直播走入了“戰國”的時代,每個平臺都在尋求突圍,而直播+電商日益成為了越來越多直播平臺與企業所選擇的模式,它也為直播平臺找到了一種良好的變現模式…… Continue reading “網紅直播+電商”是門好生意?直播的商品為什麼這麼好賣