Facebook offers new reach and attribution measurement tools

Facebook has launched advanced measurement for all advertisers, as a part of its Facebook Business Manager offering. The product was previously available only for large enterprises, and will now be available for all advertisers. Continue reading Facebook offers new reach and attribution measurement tools

憑六十八個「讚」睇通你是誰(車品覺)

中一位就是劍橋大學的科辛斯基,他設計出一種系統,可基於一名Facebook用戶的68個「讚」(like)準確推斷其特質,估算其膚色的準確率達95%、性取向為88%、支持美國民主黨抑或共和黨達85%,甚至能猜到用戶的父母是否離異。說來也神奇,就憑分析Facebook上68個「讚」,就足以比你的好友更了解你;或許若有300個讚,還能超越你太太對你的了解呢! Continue reading 憑六十八個「讚」睇通你是誰(車品覺)

Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video … Continue reading Facebook tests ad breaks in all types of videos, giving creators a 55% cut

How Facebook and Google Plan to Fight Fake News in France’s Election

Facebook Inc. and Alphabet Inc. want to stop fake news from spreading in France as the country prepares for the presidential election in spring, with new fact-checking tools showing the Internet giants have learned lessons from the run-up to the … Continue reading How Facebook and Google Plan to Fight Fake News in France’s Election

These 3 rules will double your WeChat articles’ open-rate!!!!

The average open rate of WeChat Official Accounts is only 5%. If you are operating a subscription account, the window of opportunity for users to notice your article is only 1-2 seconds (the time the article title appears in preview in the … Continue reading These 3 rules will double your WeChat articles’ open-rate!!!!

我买好了30张机票在机场等你:4小时后逃离北上广

试试看:4 小时之内,遍布全国的我们,能一起做多少件犹豫了很久、以为自己做不到的事?今天,我要做一件事:就是现在,我准备好了机票,只要你来,就让你走。 Continue reading 我买好了30张机票在机场等你:4小时后逃离北上广