Facebook offers new reach and attribution measurement tools

Facebook has launched advanced measurement for all advertisers, as a part of its Facebook Business Manager offering. The product was previously available only for large enterprises, and will now be available for all advertisers. Continue reading Facebook offers new reach and attribution measurement tools

憑六十八個「讚」睇通你是誰(車品覺)

中一位就是劍橋大學的科辛斯基,他設計出一種系統,可基於一名Facebook用戶的68個「讚」(like)準確推斷其特質,估算其膚色的準確率達95%、性取向為88%、支持美國民主黨抑或共和黨達85%,甚至能猜到用戶的父母是否離異。說來也神奇,就憑分析Facebook上68個「讚」,就足以比你的好友更了解你;或許若有300個讚,還能超越你太太對你的了解呢! Continue reading 憑六十八個「讚」睇通你是誰(車品覺)

Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video … Continue reading Facebook tests ad breaks in all types of videos, giving creators a 55% cut

How Facebook and Google Plan to Fight Fake News in France’s Election

Facebook Inc. and Alphabet Inc. want to stop fake news from spreading in France as the country prepares for the presidential election in spring, with new fact-checking tools showing the Internet giants have learned lessons from the run-up to the … Continue reading How Facebook and Google Plan to Fight Fake News in France’s Election

Facebook Crowdfunding: 何韻詩籲中小企「集體贊助」紅館個唱 四小時獲逾 50 單位認購

獨立歌手何韻詩,今日宣佈招募本地中小企,集體贊助她十月在紅館舉行個唱,冀以此打破往日大機構壟斷「獨家贊助」的既定模式,為本地音樂界發掘出不懼大財團封殺的演唱會營辦方法。 Continue reading Facebook Crowdfunding: 何韻詩籲中小企「集體贊助」紅館個唱 四小時獲逾 50 單位認購