IFC #ifcGlowingTrees Christmas Campaign

Interactive installations at hk IFC mall for Christmas 2015, selfie camera & screen installed under the tree cones. campaign site: http://ifc.com.hk/xmas2015/en/ Photo site: http://www.yourphoto.ifc.com.hk/ Installation by: 建築及城市規劃大師Erik Amir + Spatial Practice Team 日期:2015年11月30日至2016年1月3日 時間:拍攝環節由中午12時至晚上7時開放 地點:ifc商場一樓中庭 Photos in IG tagged #ifcGlowingTrees #hkifcmall campaign steps: campaign result – Instagram growth @hkifcmall Date No. of followers Weekly Increment 23-Nov 3,756 98 30-Nov 3,842 86 7-Dec 3,918 76 14-Dec 3,993 75 21-Dec 4,053 60 29-Dec 4,198 145 Continue reading IFC #ifcGlowingTrees Christmas Campaign

Instagram Valentino’s SOV Surpasses Michael Kors

original: http://www.l2inc.com/valentinos-share-of-voice-surpasses-michael-kors-on-instagram/2015/blog http://www.l2inc.com/what-do-uber-visa-and-four-seasons-have-in-common/2015/blog Michael Kors has long held a reputation as a leader on socialmedia. It was the first to advertise on Instagram and an early adopter of WeChat (compared to Western brands). In this year’s Digital IQ Index®: Fashion, however, Valentino amplified its share of voice on Instagram past the social media maven to becoming the largest among Fashion brands. The brand tripled its post frequency this year, and earned the largest share of voice on Instagram. Since on average each Instagram image from a luxury brand results in 10,000 additional mentions from brand fans, #Valentino was mentioned on the platform … Continue reading Instagram Valentino’s SOV Surpasses Michael Kors