“網紅直播+電商”是門好生意?直播的商品為什麼這麼好賣

直播的核心,是直播當中的名人、網紅,他們背後都聚集了無數的粉絲、眼球和內容,所有的這些將被轉化為購買力。事實上,當直播走入了“戰國”的時代,每個平臺都在尋求突圍,而直播+電商日益成為了越來越多直播平臺與企業所選擇的模式,它也為直播平臺找到了一種良好的變現模式…… Continue reading “網紅直播+電商”是門好生意?直播的商品為什麼這麼好賣

既然直播行銷火得不行,我們就來聊聊這件事到底要怎麼做

营销就是抢夺注意力的战争,既然人民群众爱看直播,那营销人就该往直播平台冲锋陷阵。而实际上,直播营销远不是看客们想象的那样“低成本高回报”——这六个字是不是很熟?当年颇有一批甲方也是这么想社交媒体的的——正相反,直播极大地挑战着品牌和代理商对于创意、内容、流程、技术手段乃至营销观念的理解…… Continue reading 既然直播行銷火得不行,我們就來聊聊這件事到底要怎麼做

This Startup Is Using WeChat Chatbots To Scale English Learning

http://technode.com/2016/06/08/startup-using-wechat-chatbots-scale-english-learning/   China’s Chatbot Industry Is Still Early Stage In China, chatbots are nowhere near as hyped up as they are in Western countries, where tech giants like Facebook, Google, Microsoft, and Amazon are actively investing in chatbot technology. For example, Google … Continue reading This Startup Is Using WeChat Chatbots To Scale English Learning

Project Arena: Tron-like VR eSport

Original Article: http://www.roadtovr.com/ccp-teases-new-footage-project-arena-vr-esport-oculus-touch-htc-vive/ Project Arena, a prototype game now in development from CCP, was teased today by CCP Games at Fanfest 2016, the company’s annual gathering in Reykjavik, Iceland. We first saw a rudimentary prototype of Project Arena at Fanfest 2015. It was found … Continue reading Project Arena: Tron-like VR eSport