Update on Our Advertising Transparency

Starting next month, people will be able to click “View Ads” on a Page and view ads a Page is running on Facebook, Instagram and Messenger — whether or not the person viewing is in the intended target audience for the ad. All Pages will be part of this effort, and we will require that all ads be associated with a Page as part of the ad creation process. We will start this test in Canada and roll it out to the US by this summer, ahead of the US midterm elections in November, as well as broadly to all other countries around the same time. Continue reading Update on Our Advertising Transparency

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从误区到案例到分析,如何从0到1搭建数据化运营体系

数据多并不意味着能驱动业务发展,因为存在很多因素导致数据并不能很好地应用于业务中。
一方面,很多公司在采集数据时,会采集到很多脏数据,比如模拟器刷量、羊毛党刷量。如果未做反作弊识别,很难将这部分数据过滤掉;

另外一方面,在采集数据时,没有做到标准化、规范化上报;那么在做数据挖掘分析时,就很难得到有效信息。而数据的准确性和稳定性是数据科学管理的基础,如果无法满足这两点,在业务决策上就会存在很多问题。 Continue reading 从误区到案例到分析,如何从0到1搭建数据化运营体系

Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

The social network today announced that it’s expanding globally what it’s been testing in some markets for months. According to Facebook product manager Linda Xiong, the feature will let brands create their own pages without having to rely on admins to set up groups from their own personal accounts. That could be welcome news to social media managers who want to have more privacy and separation form work and also give organizations the chance to create “official” groups that unwanted or unofficial third parties and fan clubs can’t set up. Continue reading Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages

不按牌理的《一条》by 李飛步

來自中國的《一条視頻》翻山越嶺殺上 Facebook。它來勢洶洶,作品叫好又叫座,重用專頁後 5 個月,已賺到 26 萬次讚好*;5月尾陳美齡談教育的訪問在《一条》專頁至今錄得 875 萬次觀看,出街後一星期後授權東森那條,也有239萬次 。倘若社交平台是鬥獸場,它必定是頭猛獸,不需按牌理便輕取對手。話雖如此,它亦曾循規蹈矩,甚至擺出 Nick Wooster、彭于晏和高圓圓等皇牌,可是成效一般,要三度停刊 Facebook 調整策略。 Continue reading 不按牌理的《一条》by 李飛步

Facebook offers new reach and attribution measurement tools

Facebook has launched advanced measurement for all advertisers, as a part of its Facebook Business Manager offering. The product was previously available only for large enterprises, and will now be available for all advertisers. Continue reading Facebook offers new reach and attribution measurement tools

Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video … Continue reading Facebook tests ad breaks in all types of videos, giving creators a 55% cut