Instagram May Be Changing Its 3×3 Grid

Instagram May Be Changing Its 3×3 Grid
http://www.thefader.com/2017/09/19/instagram-changing-grid

What Instagram’s Big Change Means for Users
https://www.theringer.com/tech/2017/9/18/16323274/what-instagram-change-means-for-users Continue reading Instagram May Be Changing Its 3×3 Grid

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一条VS二更:都是短视频的头部IP,究竟谁抄袭了谁,谁超越了谁

最近大家讨论的最多的两个关键词:知识经济、短视频。
说起短视频,脑子里瞬间蹦出的关联词一定是:一条、二更(而且两个词一定是同时蹦出来的)。即便有再多的相似之处,我们还是看到两个曾经像双生儿般的公众号,渐渐越走越远,走出了两条完全不同的发展路径。 Continue reading 一条VS二更:都是短视频的头部IP,究竟谁抄袭了谁,谁超越了谁

不按牌理的《一条》by 李飛步

來自中國的《一条視頻》翻山越嶺殺上 Facebook。它來勢洶洶,作品叫好又叫座,重用專頁後 5 個月,已賺到 26 萬次讚好*;5月尾陳美齡談教育的訪問在《一条》專頁至今錄得 875 萬次觀看,出街後一星期後授權東森那條,也有239萬次 。倘若社交平台是鬥獸場,它必定是頭猛獸,不需按牌理便輕取對手。話雖如此,它亦曾循規蹈矩,甚至擺出 Nick Wooster、彭于晏和高圓圓等皇牌,可是成效一般,要三度停刊 Facebook 調整策略。 Continue reading 不按牌理的《一条》by 李飛步

為何“直播”和“內容”會成為現象級的行業風口?

我們回顧了一下上半年的重大行業事件,發現從映客、花椒等刷屏,到 Papi 醬天價拍賣會,到雷軍親自上陣賣無人機,到分答、值乎之爭,再到李翔、馬東團隊的內容訂閱服務上線後迅速收入超過千萬,基本上,所有事情都在圍繞著 “直播” 和 “內容” 這兩個領域發生…… Continue reading 為何“直播”和“內容”會成為現象級的行業風口?

The Biggest Reason Brands Fail When Tying Content to Business Goals

Original: https://contently.com/strategist/2016/03/09/biggest-reason-brands-fail-tying-content-business-goals/?utm_source=TCS-newsletter&utm_medium=email&utm_campaign=brands-fail On kickoff day, the team gathered in a conference room, eager and excited to build a strategy and develop an editorial calendar for the upcoming quarter. But before a single theme or story idea was discussed, one of the … Continue reading The Biggest Reason Brands Fail When Tying Content to Business Goals

毛記電視第一屆十大勁曲金曲分獎典禮

Shell, the oil company that has seen its fair share of PR debacles, last night made a bold sponsorship deal with satirical weekly magazine 100Most as title sponsor for new awards program named “毛記電視第一屆十大勁曲金曲分獎典禮”. Continue reading 毛記電視第一屆十大勁曲金曲分獎典禮

如何在 FB 放置 YouTube 連結時顯示滿版的預覽圖?

在 FB 分享 YouTube 影片時,基本上預覽會是一張小圖在左邊,右邊則是標題及描述,但如果是直接上傳 FB 的話,影片則是會有一張大大的預覽圖,看起來會比較容易吸引人之外,直接上傳 FB 的觸及率當然也比較高,但其實我們仍然可以在 FB 放 YouTube 影片但同樣顯示大張的預覽圖,而且不需要任何工具。 Continue reading 如何在 FB 放置 YouTube 連結時顯示滿版的預覽圖?

What Nikon can manage on Facebook that Lane Crawford can’t

Last Friday, Nikon’s Singapore Facebook page drew flak for rewarding a Photoshopped image from its online photography contest NikonCaptures. The image, unsurprisingly, has been hijacked online, with a string of parodies in attempt to proof the dishonesty of the photographer and the negligence of the contest organiser. Continue reading What Nikon can manage on Facebook that Lane Crawford can’t