Facebook offers new reach and attribution measurement tools

Facebook has launched advanced measurement for all advertisers, as a part of its Facebook Business Manager offering. The product was previously available only for large enterprises, and will now be available for all advertisers. Continue reading Facebook offers new reach and attribution measurement tools

憑六十八個「讚」睇通你是誰(車品覺)

中一位就是劍橋大學的科辛斯基,他設計出一種系統,可基於一名Facebook用戶的68個「讚」(like)準確推斷其特質,估算其膚色的準確率達95%、性取向為88%、支持美國民主黨抑或共和黨達85%,甚至能猜到用戶的父母是否離異。說來也神奇,就憑分析Facebook上68個「讚」,就足以比你的好友更了解你;或許若有300個讚,還能超越你太太對你的了解呢! Continue reading 憑六十八個「讚」睇通你是誰(車品覺)

Facebook tests ad breaks in all types of videos, giving creators a 55% cut

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video … Continue reading Facebook tests ad breaks in all types of videos, giving creators a 55% cut

How Facebook and Google Plan to Fight Fake News in France’s Election

Facebook Inc. and Alphabet Inc. want to stop fake news from spreading in France as the country prepares for the presidential election in spring, with new fact-checking tools showing the Internet giants have learned lessons from the run-up to the … Continue reading How Facebook and Google Plan to Fight Fake News in France’s Election

如何在 FB 放置 YouTube 連結時顯示滿版的預覽圖?

在 FB 分享 YouTube 影片時,基本上預覽會是一張小圖在左邊,右邊則是標題及描述,但如果是直接上傳 FB 的話,影片則是會有一張大大的預覽圖,看起來會比較容易吸引人之外,直接上傳 FB 的觸及率當然也比較高,但其實我們仍然可以在 FB 放 YouTube 影片但同樣顯示大張的預覽圖,而且不需要任何工具。 Continue reading 如何在 FB 放置 YouTube 連結時顯示滿版的預覽圖?

What Nikon can manage on Facebook that Lane Crawford can’t

Last Friday, Nikon’s Singapore Facebook page drew flak for rewarding a Photoshopped image from its online photography contest NikonCaptures. The image, unsurprisingly, has been hijacked online, with a string of parodies in attempt to proof the dishonesty of the photographer and the negligence of the contest organiser. Continue reading What Nikon can manage on Facebook that Lane Crawford can’t