The social network today announced that it’s expanding globally what it’s been testing in some markets for months. According to Facebook product manager Linda Xiong, the feature will let brands create their own pages without having to rely on admins to set up groups from their own personal accounts. That could be welcome news to social media managers who want to have more privacy and separation form work and also give organizations the chance to create “official” groups that unwanted or unofficial third parties and fan clubs can’t set up. Continue reading Facebook Is Now Letting Brands and Media Companies Create Their Own Groups Within Pages
Facebook officially confirmed the impending launch of Watch on Wednesday afternoon following the publication of this report. The company didn’t specify a date for the launch but said it would happen “soon.” Continue reading Facebook is officially launching its big attack on TV
來自中國的《一条視頻》翻山越嶺殺上 Facebook。它來勢洶洶，作品叫好又叫座，重用專頁後 5 個月，已賺到 26 萬次讚好*；5月尾陳美齡談教育的訪問在《一条》專頁至今錄得 875 萬次觀看，出街後一星期後授權東森那條，也有239萬次 。倘若社交平台是鬥獸場，它必定是頭猛獸，不需按牌理便輕取對手。話雖如此，它亦曾循規蹈矩，甚至擺出 Nick Wooster、彭于晏和高圓圓等皇牌，可是成效一般，要三度停刊 Facebook 調整策略。 Continue reading 不按牌理的《一条》by 李飛步
How much more engaging is Instagram compared to Facebook? Jan Rezab shows data. Continue reading How much more engaging is Instagram compared to Facebook?
Facebook has launched advanced measurement for all advertisers, as a part of its Facebook Business Manager offering. The product was previously available only for large enterprises, and will now be available for all advertisers. Continue reading Facebook offers new reach and attribution measurement tools
中一位就是劍橋大學的科辛斯基，他設計出一種系統，可基於一名Facebook用戶的68個「讚」（like）準確推斷其特質，估算其膚色的準確率達95%、性取向為88%、支持美國民主黨抑或共和黨達85%，甚至能猜到用戶的父母是否離異。說來也神奇，就憑分析Facebook上68個「讚」，就足以比你的好友更了解你；或許若有300個讚，還能超越你太太對你的了解呢！ Continue reading 憑六十八個「讚」睇通你是誰（車品覺）
Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video … Continue reading Facebook tests ad breaks in all types of videos, giving creators a 55% cut
Facebook Inc. and Alphabet Inc. want to stop fake news from spreading in France as the country prepares for the presidential election in spring, with new fact-checking tools showing the Internet giants have learned lessons from the run-up to the … Continue reading How Facebook and Google Plan to Fight Fake News in France’s Election
正當那些公司老闆剛剛學懂 Facebook，然後新來的 Intern 學生跟他講 Facebook 已經 Out 的時候，應該會有很大衝擊吧？ Continue reading 「依家啲 90 後唔用 Facebook 嫁啦」，Instagram 正悄悄趕過來
A new tool for Pages admins to upload video clips and limit the usage of 3rd parties. Continue reading Facebook launches video Rights Manager
Crossposted videos is a content management capability to reuse the same video across multiple posts and / or Pages. Continue reading Facebook ‘Total Performance Insights’ brings better tracking for crossposted video
Kemp added that two biggest reasons people stopped sharing on Facebook could potentially be due to advertisements interrupting their experiences and the platform gaining more mass and hence the influx of older generations on the medium. Continue reading Have you cut back on sharing original content on Facebook?