Facebook ‘Total Performance Insights’ brings better tracking for crossposted video

Crossposted videos is a content management capability to reuse the same video across multiple posts and / or Pages. Continue reading Facebook ‘Total Performance Insights’ brings better tracking for crossposted video

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Have you cut back on sharing original content on Facebook?

Kemp added that two biggest reasons people stopped sharing on Facebook could potentially be due to advertisements interrupting their experiences and the platform gaining more mass and hence the influx of older generations on the medium. Continue reading Have you cut back on sharing original content on Facebook?

如何在 FB 放置 YouTube 連結時顯示滿版的預覽圖?

在 FB 分享 YouTube 影片時,基本上預覽會是一張小圖在左邊,右邊則是標題及描述,但如果是直接上傳 FB 的話,影片則是會有一張大大的預覽圖,看起來會比較容易吸引人之外,直接上傳 FB 的觸及率當然也比較高,但其實我們仍然可以在 FB 放 YouTube 影片但同樣顯示大張的預覽圖,而且不需要任何工具。 Continue reading 如何在 FB 放置 YouTube 連結時顯示滿版的預覽圖?

What Nikon can manage on Facebook that Lane Crawford can’t

Last Friday, Nikon’s Singapore Facebook page drew flak for rewarding a Photoshopped image from its online photography contest NikonCaptures. The image, unsurprisingly, has been hijacked online, with a string of parodies in attempt to proof the dishonesty of the photographer and the negligence of the contest organiser. Continue reading What Nikon can manage on Facebook that Lane Crawford can’t

Facebook’s Secret Chat SDK Lets Developers Build Messenger Bots

Original: http://techcrunch.com/2016/01/05/facebook-messenger-bots/ Facebook has given some developers access to an unannounced Chat SDK that allows them to build interactive experiences and “bots” in Messenger for shopping, booking travel, and more, sources with direct knowledge of the SDK confirm. The Chat SDK … Continue reading Facebook’s Secret Chat SDK Lets Developers Build Messenger Bots

Android 版 Facebook Mentions 來了

雖說應該不少名人都用得起 iPhone,不過偏好使用更多樣規格的 Android 系統的名人,之前卻因為 Facebook Mentions app 僅支援 iOS 的關係,而無法使用到這個社群網站特別為公眾人物所提供的直播、對話、貼文與故事等功能,不過隨著今天釋出的 Android 版本,這些名人總算也可以在除了 iPhone 之外的手機上享受這些功能了。 Continue reading Android 版 Facebook Mentions 來了

Why Is Facebook Engagement Suddenly Dropping?

From Karl Original: https://contently.com/strategist/2015/11/19/why-is-facebook-engagement-suddenly-dropping/ Highlights: When Facebook rolled out Instant Articles to all iPhone users last month, the media world raised concerns that the network’s all-powerful News Feed algorithm would prioritize Instant Articles over external links, leading to drops in traffic to external publisher sites. We’re not on Instant Articles—yet, anyway—and sure enough, we’ve seen a drop-off on our own Facebook page. In fairness, though, we’re a different case: a content marketing technology company with a well-read digital publication. Here we come to the truth about Facebook. With so much uncertainty surrounding the perpetually changing News Feed algorithm, it appears that … Continue reading Why Is Facebook Engagement Suddenly Dropping?