Instagram Valentino’s SOV Surpasses Michael Kors

original: http://www.l2inc.com/valentinos-share-of-voice-surpasses-michael-kors-on-instagram/2015/blog http://www.l2inc.com/what-do-uber-visa-and-four-seasons-have-in-common/2015/blog Michael Kors has long held a reputation as a leader on socialmedia. It was the first to advertise on Instagram and an early adopter of WeChat (compared to Western brands). In this year’s Digital IQ Index®: Fashion, however, Valentino amplified its share of voice on Instagram past the social media maven to becoming the largest among Fashion brands. The brand tripled its post frequency this year, and earned the largest share of voice on Instagram. Since on average each Instagram image from a luxury brand results in 10,000 additional mentions from brand fans, #Valentino was mentioned on the platform … Continue reading Instagram Valentino’s SOV Surpasses Michael Kors

Michael Kors interactive image

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