如何通过社会化分享提高流量 —— 助力社会化分享的第三方插件们

Original Post:http://mp.weixin.qq.com/s?__biz=MzIyMDE2NTQxNQ==&mid=2650319778&idx=1&sn=e8e936ef39281d5532fcd6bc4ca9721e&scene=1&srcid=0517YVv5rCcJCUfMH5RT85BD&from=groupmessage&isappinstalled=0#wechat_redirect Software/Apps for study: 1. ShareSDK 2. 友推 3. U-Share 4. Branch.io 5. DeepShare Advertisements Continue reading 如何通过社会化分享提高流量 —— 助力社会化分享的第三方插件们

直播將成主要互動方式 2016 需知的社群媒體發展四大趨勢

提起直播,相信不少人都會想到遊戲直播或是數月前流行一時的 17 生活直播 App,事實上直播已經成為時下網絡上最流行的互動方式,而遊戲直播更是新世代年輕人的娛樂方式之一。不過行銷人員不應局限自己的想法,將直播與遊戲劃上等號。有中國初創電商平台就成功利用直播加網購這一突破概念,成功在大陸市場突出重圍,獲投資者看好累積千萬融資。網上也有 WatchPeopleCode 這樣的網站,讓專業的軟件工程師直播編寫程式,並與觀眾互動交流經驗心得。可見直播這一方式並不限於遊戲,而是能運用到多個方面。 Continue reading 直播將成主要互動方式 2016 需知的社群媒體發展四大趨勢

Instagram Valentino’s SOV Surpasses Michael Kors

original: http://www.l2inc.com/valentinos-share-of-voice-surpasses-michael-kors-on-instagram/2015/blog http://www.l2inc.com/what-do-uber-visa-and-four-seasons-have-in-common/2015/blog Michael Kors has long held a reputation as a leader on socialmedia. It was the first to advertise on Instagram and an early adopter of WeChat (compared to Western brands). In this year’s Digital IQ Index®: Fashion, however, Valentino amplified its share of voice on Instagram past the social media maven to becoming the largest among Fashion brands. The brand tripled its post frequency this year, and earned the largest share of voice on Instagram. Since on average each Instagram image from a luxury brand results in 10,000 additional mentions from brand fans, #Valentino was mentioned on the platform … Continue reading Instagram Valentino’s SOV Surpasses Michael Kors