Interactive game for Star Wars new movie promotion http://lightsaber.withgoogle.com Article: http://www.androidcentral.com/turn-your-smartphone-lightsaber-star-wars-themed-chrome-experiment PC as game field, mobile as lightsaber Google joins with the rest of the world in celebrating the upcoming release of Star Wars: The Force Awakens to theaters with a new, … Continue reading Google Star Wars Interactive Game
今年John Lewis 把主題放在孤獨老人上，除了是為聖誕行銷外，還與英國專門為老人服務的慈善機構 Age UK 合作，承諾凡是顧客在 John Lewis 實體店或網店為老人購買聖誕禮物，銷售收入將會全數捐給 Age UK，用於改善當地老人的生活狀況，組織老年人的社交活動等。同時喚起人們對社會中孤寡老人的重視。 Continue reading John Lewis Christmas Advert 2015 – #ManOnTheMoon
Since there were lots of Youtube Videos under 12星座系列 published by PopDaily 波波黛莉的異想世界 before and those videos were very interested and went viral, L’Oréal Paris made use of this angle and create another viral video to sell their new product “L’Oréal Paris Extraordinary Oil 昇華修護美髮油 – 日本 No.1免沖洗頭髮護理產品”. For NWD, we can find out if there’s any viral video series and we can ride on the angle to create video videos. Continue reading Viral Video Showcase: 12星座男 – 女友吹髮篇 by L’Oréal Paris
Yahoo mobile app campaign ideas — viral videos http://yahoomobileeveryday.tumblr.com/ Continue reading Yahoo mobile app promotion
Google Fortunetelling – Predict your future http://betagoogle.com/ The new Google Fortunetelling feature doesn’t actually tell your future — instead, it redirects users to a page about refugees, who “ask themselves every day if they have a future at all.” Continue reading Google Fortunetelling – Predict your future
RIMOWA has recently launched a Creative Competition – SHOW YOUR RIMOWA bit.ly/ShowYourRimowa Good Facebook Post Call-for-action Ref: Campaign Content: 每一個RIMOWA也是一幅展示創意的畫布。你的RIMOWA也能反映你的旅行態度和經歷嗎？以RIMOWA展⽰創意，上載照⽚分享你的旅行理念或體驗，即有機會贏得雙人來回法蘭克福機票或其他大獎！ 參加方法：12月19日(星期六)前於以上網站上載照片，或在Instagram上分享照片並加上hashtag #SHOWYOURRIMOWA 及tag @rimowa_official Every RIMOWA is a canvas for creativity. Can your RIMOWA tell your unique travel story and your ways of seeing the world? Upload an image of your very own RIMOWA that reflects your travel philosophy and experience, and get a chance to win two round-trip tickets to Frankfurt among other rewards! How to enter: Upload your RIMOWA photo to Show Your RIMOWA site or Instagram with #SHOWYOURRIMOWA and @rimowa_official Clear Campaign Website Flow and game mechanism: Continue reading SHOW YOUR RIMOWA－A Creative Competition
Idea Launch Pad 